World Triathlon Official Store relaunches website with industry-leading merchandise


The International Triathlon Union (ITU) is pleased to announce that its Official Licencing and Branding Partner, Tribe Solutions, has relaunched the ITU World Triathlon Store website, and will include merchandise from many of the world’s leading brands.

“We are very pleased that the ITU’s World Triathlon Official Store will be providing merchandise from these companies,” said ITU President and IOC Member Marisol Casado. “The online store enjoyed great success in its first year, and these brands will make fantastic additions to the high quality merchandise that is offered to triathletes.”

Tribe Solutions has combined its merchandise rights with Champion System to provide an exclusive service to triathlon teams, clubs and events around the world. Triathletes will now have the opportunity to design their own apparel, including the ITU signature logo, on a page dedicated to Teamwear within the World Triathlon Official Store.

With a broad range of technical apparel items to choose from, age group athletes will enjoy access to professional-level quality merchandise. Building on the strength of the triathlon community, clubs can also show off their pride by uploading team pictures on a “Wall of Fame” page that will have a dedicated section on the World Triathlon Official Store.

A two-year deal with HUUB Design was signed to supply its extensive range of wetsuits, swimwear and swim accessories in the store, including customizable wetsuits for paratriathletes. HUUB continues to garner international acclaim for its wetsuit and apparel ranges, which are sported by top triathlon names including Olympic medallists Alistair and Jonathan Brownlee, as well as two-time ITU World Champion Helen Jenkins.

HUUB founder and managing director Dean Jackson said, “Our appointment as a supplier to the World Triathlon Official Store is recognition of the innovation and calibre of our products and the quality of the customer service that we provide.”

Newton Running joins the store with a selection of running shoes that utilize active technology to create a responsive and cushioned ride.

Erin Kirsten, Director of Marketing for Newton Running commented, “Newton Running is thrilled to partner with the ITU providing merchandise to World Triathlon Official Store. Newton got its start in the triathlon community and we’re looking forward to helping even more triathletes from around the world experience the unique ride and exceptional performance of Newton Running shoes.”

The World Triathlon Official Store will also offer dryrobes®. The dryrobe® has a waterproof & windproof exterior shell fabric & a lining that dries you & keeps you warm. You can get a wetsuit, swimsuit or tri suit, on or off, easily, while staying warm, dry & fully protected from the elements.

Robert Flynn Director of Tribe Solutions added “The World Triathlon Official Store is quickly becoming a centre for the global triathlon community. We are delighted to welcome these industry leaders as partners to the pinnacle of our sport.”

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